Huntsman x Ed Ruscha
The legendary sartorial style of Huntsman has now become a celebrated work of art, following collaboration with celebrated American artist Ed Ruscha. Ed leant the design of his striking work from 1987 “Boy Meets Girl”, an acrylic painting depicting a dazzling grid of lights overlaid with the words “Boy Meets Girl” – to the lining of a one-off Huntsman jacket, which was auctioned to benefit America’s Alzheimer’s Association.
Each stage of printing the lining, and then cutting it to fit the garments, was approved by Ruscha. Technically, it was difficult to find the best digital printer who could create the design with right inks, quality of print, and colour palette. Following this process, samples had to be sent back and forth between the printer, Huntsman’s tailors, and Ruscha’s studio, to ensure they met with the artist’s exacting standards.
In all, the process for approving the printing of Ruscha’s work on the silk took almost a year. One jacket only was made available for sale; it was to be made bespoke for the winner of the auction at the Alzheimer’s Association’s Rita Hayworth Gala in New York. Five “artist’s proofs” have been made and are not for sale.
Huntsman will display the prototype and the silk print to be used for the winner of the bespoke jacket in the windows of its Savile Row store.
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